Billboard Advertising in Bakersfield
Find & Book Billboards

Billboard Advertising in Bakersfield

Zip Code

Billboard advertising in Bakersfield can offer your business a significant boost in local or national brand recognition. With billboards on major highways and high-traffic areas around the city, out-of-home (OOH) campaigns have proven time and again to have best in class ad-retention. With a population of roughly 574,362, Bakersfield provides a large number of billboards to reach your target audience with hyper-focused and Bakersfield specific ads. Advertise on Bakersfield billboards and start engaging your customers today.

For any campaign from recruitment to fundraising to brand marketing, billboards prove to be an effective method for reaching a wide audience.

Why is Billboard Advertising in Bakersfield Effective?

Because our collective screen time rises every day, it may be tempting to invest your ad budget exclusively in online channels. However, recent trends indicate that digital ad spends may not be as successful as they’re thought to be.

Billboard advertising in Bakersfield remains a sound strategy because it places your brand and message in the public eye in a way that’s impossible to ignore.

Enables Geotargeted Campaigning in Bakersfield

With prime billboard locations across Bakersfield, there are many spots to display your message. Your brand can get specific by securing a billboard that’s right along a major freeway, side street, or even a particular intersection.

Regional demographic data gives insight into what type of people may view your billboard. You have the opportunity to carefully consider the best area in or around Bakersfield to show your ad.

When you have access to information such as age, gender, and even socioeconomic class, you can develop an OOH campaign that appeals to and reaches your target audience.

Displays Eye-Catching Graphics

Posters, large-format static bulletins, and digital billboards are your canvas. A big one at that. Alongside location, ad design is key to an effective OOH campaign.

There are outdoor ad best practices that help ensure that your billboard in Bakersfield gets the recognition and engagement it deserves. Minimal words, colors that pop, and a clear call to action make for a successful artwork. After all, you only have a few seconds to create a lasting impression.

With this in mind, a seasoned graphic designer is a must. Many agencies offer in-house design free of charge. This takes the designing off your shoulders while allowing you to maintain creative control.

How Do I Rent a Billboard in Bakersfield?

The Bakersfield billboard rental process is simple. An experienced Outdoor Media specialist will streamline it from start to finish so you can get your campaign up and running as soon as you need it.

After sharing some details about your campaign goals, an OOH expert may send a custom proposal with potential placements including rental rates, availability, images, and exact location information. Once you nail down the best option for your campaign, the specialist will generate a contract, secure your board and coordinate with you on artwork.

When your campaign start date hits, your Bakersfield billboard will go live. It’s an efficient process that doesn’t require you to be an outdoor advertising whiz.

Billboard advertising in Bakersfield can be extremely worthwhile if done right. Want to learn more? Get in touch with a specialist to kickstart the rental process and amplify your brand.

What to Expect With Billboard Advertising in Bakersfield

As with any marketing or advertising campaign, billboard advertising in Bakersfield should involve careful consideration. You should know exactly what you’re getting into. No one wants to feel blindsided when it comes time to make a payment.

Billboard advertising in Bakersfield prices vary depending on a number of factors including, but not limited to:

  • Impression count
  • Board size
  • Exact location

For example, a large format board along a major highway will likely have a higher rate than a poster-sized one located on a rural road. It's all about eyeballs.

How Much Do Billboards Cost in Bakersfield?

Below are some average billboards in Bakersfield costs. These are based on all available inventory we have researched in the area, but for specific rates and availability contact a local sales rep who can help you setup a campaign.

Note: Alluvit's rates listed above are estimates based on Bakersfield billboard availability & average pricing. 10' x 36' billboards in Bakersfield are not as likely to be offered in digital format. Most 10' x 22' billboards are static. Digital boards generally cost about 24.19% more per 4 weeks than static billboards.
Type Size Price Range
Digital Billboard 10' x 22' $1,209.38 - $3,628.13
Static Billboard 10' x 22' $967.50 - $2,902.50
Digital Billboard 10' x 36' $1,814.06 - $4,232.81
Static Billboard 10' x 36' $1,451.25 - $3,386.25
Digital Billboard 14' x 48' $2,176.88 - $4,837.50
Static Billboard 14' x 48' $1,935.00 - $3,870.00

Looking for a different city? Here are some nearby.

Edison, CA
Fuller Acres, CA
Greenacres, CA
Lamont, CA
Oildale, CA
Rosedale, CA
Large Format Sign Printers in Bakersfield
GOTTA GO BAIL BONDS

1222 CALIFORNIA AVE
BAKERSFIELD, CA 93304

ATL SIGNS

1231 WASHINGTON ST
BAKERSFIELD, CA 93305

SIGN PRO CALIFORNIA

1512 LEAF CREST LN
BAKERSFIELD, CA 93314

BAKERSFIELD LIGHTING INC

1519 E 19TH ST
BAKERSFIELD, CA 93305

KRUL SIGNS

231 BEECH ST
BAKERSFIELD, CA 93304

PROTECH SIGNS

2520 KENT DR
BAKERSFIELD, CA 93306

EMPIRE SIGN CO

2703 TAFT HWY
BAKERSFIELD, CA 93313

SIGN TEK

2764 MOSASCO ST
BAKERSFIELD, CA 93312

CALIF NEON SIGNS & SVC

2907 L ST
BAKERSFIELD, CA 93301

PRO SIGNS

304 CHESTER AVE
BAKERSFIELD, CA 93301

VICTORY SIGNS

317 KENTUCKY ST # C
BAKERSFIELD, CA 93305

BAKERSFIELD SIGNS & GRAPHICS

3232 RIO MIRADA DR # C2
BAKERSFIELD, CA 93308

CALIFORNIA WAYFINDERS SIGNS

332 E NORRIS RD # 2
BAKERSFIELD, CA 93308

SIGN SOLUTIONS SIGN SOLUTIONS

332 NORRIS RD # 7
BAKERSFIELD, CA 93308

CONCEPTS OF INK

335 CALIFORNIA AVE
BAKERSFIELD, CA 93304

FINISHLINE SIGNS

34790 LENCIONI AVE
BAKERSFIELD, CA 93308

AUTO TINT BY RBI WINDOW TINT

35315 MERLE HAGGARD DR # 114
BAKERSFIELD, CA 93308

QCS-QUICK CUSTOM SIGNS

3920 STOCKDALE HWY
BAKERSFIELD, CA 93309

MIDSTATE SIGNS INC

4000 EASTON DR # 20
BAKERSFIELD, CA 93309

ADVANCED SIGN CONTRACTORS

4000 FRUITVALE AVE # 1
BAKERSFIELD, CA 93308