Billboard Advertising in Houston
Billboard advertising in Houston can offer your business a significant boost in local or national brand recognition. With billboards on major highways and high-traffic areas around the city, out-of-home (OOH) campaigns have proven time and again to have best in class ad-retention. With a population of roughly 5,446,470, Houston provides a large number of billboards to reach your target audience with hyper-focused and Houston specific ads. Advertise on Houston billboards and start engaging your customers today.
For any campaign from recruitment to fundraising to brand marketing, billboards prove to be an effective method for reaching a wide audience.
Why is Billboard Advertising in Houston Effective?
Because our collective screen time rises every day, it may be tempting to invest your ad budget exclusively in online channels. However, recent trends indicate that digital ad spends may not be as successful as they’re thought to be.
Billboard advertising in Houston remains a sound strategy because it places your brand and message in the public eye in a way that’s impossible to ignore.
Enables Geotargeted Campaigning in Houston
With prime billboard locations across Houston, there are many spots to display your message. Your brand can get specific by securing a billboard that’s right along a major freeway, side street, or even a particular intersection.
Regional demographic data gives insight into what type of people may view your billboard. You have the opportunity to carefully consider the best area in or around Houston to show your ad.
When you have access to information such as age, gender, and even socioeconomic class, you can develop an OOH campaign that appeals to and reaches your target audience.
Displays Eye-Catching Graphics
Posters, large-format static bulletins, and digital billboards are your canvas. A big one at that. Alongside location, ad design is key to an effective OOH campaign.
There are outdoor ad best practices that help ensure that your billboard in Houston gets the recognition and engagement it deserves. Minimal words, colors that pop, and a clear call to action make for a successful artwork. After all, you only have a few seconds to create a lasting impression.
With this in mind, a seasoned graphic designer is a must. Many agencies offer in-house design free of charge. This takes the designing off your shoulders while allowing you to maintain creative control.
How Do I Rent a Billboard in Houston?
The Houston billboard rental process is simple. An experienced Outdoor Media specialist will streamline it from start to finish so you can get your campaign up and running as soon as you need it.
After sharing some details about your campaign goals, an OOH expert may send a custom proposal with potential placements including rental rates, availability, images, and exact location information. Once you nail down the best option for your campaign, the specialist will generate a contract, secure your board and coordinate with you on artwork.
When your campaign start date hits, your Houston billboard will go live. It’s an efficient process that doesn’t require you to be an outdoor advertising whiz.
Billboard advertising in Houston can be extremely worthwhile if done right. Want to learn more? Get in touch with a specialist to kickstart the rental process and amplify your brand.
What to Expect With Billboard Advertising in Houston
As with any marketing or advertising campaign, billboard advertising in Houston should involve careful consideration. You should know exactly what you’re getting into. No one wants to feel blindsided when it comes time to make a payment.
Billboard advertising in Houston prices vary depending on a number of factors including, but not limited to:
- Impression count
- Board size
- Exact location
For example, a large format board along a major highway will likely have a higher rate than a poster-sized one located on a rural road. It's all about eyeballs.
How Much Do Billboards Cost in Houston?
Below are some average billboards in Houston costs. These are based on all available inventory we have researched in the area, but for specific rates and availability contact a local sales rep who can help you setup a campaign.
| Type | Size | Price Range |
|---|---|---|
| Digital Billboard | 10' x 22' | $1,225.50 - $3,676.50 |
| Static Billboard | 10' x 22' | $980.40 - $2,941.20 |
| Digital Billboard | 10' x 36' | $1,838.25 - $4,289.25 |
| Static Billboard | 10' x 36' | $1,470.60 - $3,431.40 |
| Digital Billboard | 14' x 48' | $2,205.90 - $4,902.00 |
| Static Billboard | 14' x 48' | $1,960.80 - $3,921.60 |
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SPARKLE SIGN CO INC
1001 WEST LOOP S # 570
HOUSTON, TX 77027
NATIONAL MEDIA SIGNS LLC
10015 N ELDRIDGE PKWY # E-104
HOUSTON, TX 77065
SPECTRUM SCOREBOARDS
10048 EASTHAVEN BLVD
HOUSTON, TX 77075
SIGN AD OUTDOOR ADVERTISING
1010 NORTH LOOP
HOUSTON, TX 77009
SIGNS TNT
10100 CLAY RD
HOUSTON, TX 77080
AMERICA SIGNS SOLUTION
10100 CLAY RD # D
HOUSTON, TX 77080
QUALITY SIGNS
10205 MARKET ST
HOUSTON, TX 77029
COAST 2 COAST SIGNS
10208 FAIRBANKS N HOUSTON RD
HOUSTON, TX 77064
X YZ SIGNS
1021 ALDINE BENDER RD
HOUSTON, TX 77032
DIAMOND J SIGNS
10215 PAPALOTE ST #3
HOUSTON, TX 77041
SIGNS OF DESIGN
10430 LAZY MEADOWS DR
HOUSTON, TX 77064
AQUINO SIGNS
10504 AIRLINE DR
HOUSTON, TX 77037
ARCHITECTURAL GRAPHIC PRODUCTS
10616 HEMPSTEAD RD # E
HOUSTON, TX 77092
PASADENA SIGN CO
10617 FUQUA ST # C011
HOUSTON, TX 77089
H-TOWN GRAPHIX
10617 FUQUA ST # C011
HOUSTON, TX 77089
BC LED TECHNOLOGY USA
10617 FUQUA ST # D007
HOUSTON, TX 77089
GLOBAL SHADING
10730 JONES RD
HOUSTON, TX 77065
SAM'S SIGN & PRINT
10736 CYPRESS CREEK PKWY
HOUSTON, TX 77070
RATANSI TECH INC
10998 S WILCREST DR # 106
HOUSTON, TX 77099
DELTA SHORELINE BUILDERS
11020 KATY FWY # 111
HOUSTON, TX 77043