Billboard Advertising in Portland
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Billboard Advertising in Portland

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Billboard advertising in Portland can offer your business a significant boost in local or national brand recognition. With billboards on major highways and high-traffic areas around the city, out-of-home (OOH) campaigns have proven time and again to have best in class ad-retention. With a population of roughly 2,052,800, Portland provides a large number of billboards to reach your target audience with hyper-focused and Portland specific ads. Advertise on Portland billboards and start engaging your customers today.

For any campaign from recruitment to fundraising to brand marketing, billboards prove to be an effective method for reaching a wide audience.

Why is Billboard Advertising in Portland Effective?

Because our collective screen time rises every day, it may be tempting to invest your ad budget exclusively in online channels. However, recent trends indicate that digital ad spends may not be as successful as they’re thought to be.

Billboard advertising in Portland remains a sound strategy because it places your brand and message in the public eye in a way that’s impossible to ignore.

Enables Geotargeted Campaigning in Portland

With prime billboard locations across Portland, there are many spots to display your message. Your brand can get specific by securing a billboard that’s right along a major freeway, side street, or even a particular intersection.

Regional demographic data gives insight into what type of people may view your billboard. You have the opportunity to carefully consider the best area in or around Portland to show your ad.

When you have access to information such as age, gender, and even socioeconomic class, you can develop an OOH campaign that appeals to and reaches your target audience.

Displays Eye-Catching Graphics

Posters, large-format static bulletins, and digital billboards are your canvas. A big one at that. Alongside location, ad design is key to an effective OOH campaign.

There are outdoor ad best practices that help ensure that your billboard in Portland gets the recognition and engagement it deserves. Minimal words, colors that pop, and a clear call to action make for a successful artwork. After all, you only have a few seconds to create a lasting impression.

With this in mind, a seasoned graphic designer is a must. Many agencies offer in-house design free of charge. This takes the designing off your shoulders while allowing you to maintain creative control.

How Do I Rent a Billboard in Portland?

The Portland billboard rental process is simple. An experienced Outdoor Media specialist will streamline it from start to finish so you can get your campaign up and running as soon as you need it.

After sharing some details about your campaign goals, an OOH expert may send a custom proposal with potential placements including rental rates, availability, images, and exact location information. Once you nail down the best option for your campaign, the specialist will generate a contract, secure your board and coordinate with you on artwork.

When your campaign start date hits, your Portland billboard will go live. It’s an efficient process that doesn’t require you to be an outdoor advertising whiz.

Billboard advertising in Portland can be extremely worthwhile if done right. Want to learn more? Get in touch with a specialist to kickstart the rental process and amplify your brand.

What to Expect With Billboard Advertising in Portland

As with any marketing or advertising campaign, billboard advertising in Portland should involve careful consideration. You should know exactly what you’re getting into. No one wants to feel blindsided when it comes time to make a payment.

Billboard advertising in Portland prices vary depending on a number of factors including, but not limited to:

  • Impression count
  • Board size
  • Exact location

For example, a large format board along a major highway will likely have a higher rate than a poster-sized one located on a rural road. It's all about eyeballs.

How Much Do Billboards Cost in Portland?

Below are some average billboards in Portland costs. These are based on all available inventory we have researched in the area, but for specific rates and availability contact a local sales rep who can help you setup a campaign.

Note: Alluvit's rates listed above are estimates based on Portland billboard availability & average pricing. 10' x 36' billboards in Portland are not as likely to be offered in digital format. Most 10' x 22' billboards are static. Digital boards generally cost about 24.24% more per 4 weeks than static billboards.
Type Size Price Range
Digital Billboard 10' x 22' $1,212.00 - $3,636.00
Static Billboard 10' x 22' $969.60 - $2,908.80
Digital Billboard 10' x 36' $1,818.00 - $4,242.00
Static Billboard 10' x 36' $1,454.40 - $3,393.60
Digital Billboard 14' x 48' $2,181.60 - $4,848.00
Static Billboard 14' x 48' $1,939.20 - $3,878.40

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Other Portland business topics.

Large Format Sign Printers in Portland
Simplicity Woods Products

10330 NE Marx St
Portland, OR 97220

Sign Wizards

1111 SE Grand Ave
Portland, OR 97214

Cormark Inc

12072 SW Garden Pl
Portland, OR 97223

Meyer Sign Co

15205 SW 74th Ave
Portland, OR 97224

American Barricade Co

173 NE Columbia Blvd
Portland, OR 97211

Traffic Safety Supply Co

2324 SE Umatilla St
Portland, OR 97202

Bardy Trophy

2500 NE M L King Blvd
Portland, OR 97212

Atlas Stamp & Marking Supls

2825 NE Broadway St
Portland, OR 97232

Sylvan Signs

3388 SE 20th Ave
Portland, OR 97202

Marco Ideas Unlimited Inc

7105 SW Varns St # 150
Portland, OR 97223

Creative Resources & Awards

7650 SW 82nd Ave
Portland, OR 97223